The Art of Pivoting - Gil Dreyfuss '20
“Whoever invented the burger was smart, but the person that invented the cheeseburger was a genius.” – Matthew McConaughey I’ve realized that inventing “hamburgers” is hard. So, during the past few years I have found myself keeping an eye out for the opportunity to put some “cheese” on a juicy “burger”. Towards the end of 2019, I began to pursue an idea that I thought might be a “cheeseburger”. I brought the idea to my teammate Kumar Vijayendra and we began working on our business venture, BestCity, five months before the 2020 Randall Family Big Idea Competition.