Decades ago, the most successful people took pride in the size of their Rolodex, a simple wheel with alphabetical slots was specially designed to hold index cards containing people’s contact information that could be inserted or removed. The Rolodex was a status symbol that showed the size of their network. Although every person in a network was not necessarily a job opportunity or potential client, each was an entry point to meeting other people.
When I was in my twenties, my mentors had instructed me to build my network. However, I hated networking! I considered myself to be an introvert and really didn’t see much value in talking to strangers. I was gainfully employed and had a slate of friends.
This all changed when I participated in a leadership development program where networking was required training. Because of this, I mastered the fundamentals and acted it out when appropriate.
Fast forward and I have amassed an impressive network built via personal contact, conversation, and social interaction. I now find ease in connecting with everyone and know where to go when I need something. Networking has become an integral part of my life.
Today, a variety of social media accounts opens the door to endless networking opportunities. The ability of young adults and college students to build virtual networks of individuals around the world exponentially shifts the dynamics of building a network beyond the traditional Rolodex.
When building a network, especially as a young adult or college student, contacts shouldn’t be limited to those with similar interests and skills. A successful personal network should include contacts with a broad range of expertise, as well as human and virtual relationships.
Additionally, there are skills and techniques to enhance your networking ability. First, you must master business body language, in which you convey confidence and professionalism through posture, handshakes, and eye contact. Some ways to do this are to stand tall (no slouching!), have a firm handshake, and maintain eye contact (if this part seems scary, looking between the other person’s eyes makes it appear as though you are looking right at them). Secondly, you must know how to introduce yourself (think of it as an elevator pitch about yourself) as well as others. Next, you need to know what topic is appropriate for networking. Furthermore, you need to know how to dress appropriately in a professional setting -- business attire is always required. Lastly, you need to adhere to basic etiquette when communicating, eating, and exiting.
Another important thing to know is why you are networking in the first place. What do you hope to accomplish through networking -- are you looking for an internship, a job, or an investor? You must know your reason and plan accordingly to set yourself up for success. Plans should include having an up-to-date LinkedIn profile, business cards, ink pen, and a tablet or app on your phone to take notes. If you know that a certain person of interest will be attending the event, do your research and familiar yourself with the person and their company ahead of time.
So, you are all prepped for the networking session, attended the event, and met several people who can possibly assist you in your future endeavors. Now, the most important part is FOLLOWING UP WITH THOSE THAT YOU MET!!!
Of course, thank them for their time and inform them that you will follow up. If you don’t have a fantastic memory, you should take some notes on their business cards, paper, or an app. Note: bring a sharpie to write on glossy business cards. Try to follow up within 24 hours via LinkedIn, email, or a handwritten note. This little gesture can certainly go a long way!
Now what? Now you wait for their response. However, people get busy and may not respond immediately (or at all) to your follow up message. If this happens, follow up again perhaps with some information based on your conversation or a recommendation of sorts. If they accept your invite on LinkedIn and you really want to connect with the person, pay attention to their activities and plan to connect with them in person again.
If you think that networking seems like a lot of work, it is! But networking is a valuable and indispensable way to achieve your goals. According to the 6 Handshakes Rule (also known as The Six Degrees of Separation), all people are six (or fewer) social connections away from each other. As a result, a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps!
So, what are you waiting for? Network like your career depends on it -- because it does!
Jeanine is the President of the McCreary Group, a company which helps large and small organizations with project analysis, development, implementation, and management. Jeanine has extensive experience in program & curriculum development in the areas of entrepreneurship, financial literacy, life skills training, and real estate. Jeanine served on the board of directors of the Erie School District and has been nominated to be seated on the National School Board of Directors. Previously she served on the Pennsylvania State Board of Education. Jeanine holds a BS degree from Penn State University. Email Jeanine here.