A Case Study in Commercialization at Pitt

Launch of Interphase Materials Showcases Range of Services and Support Offered by Pitt Innovation Institute Noah Snyder smiles broadly recalling the first time he was gripped by the entrepreneurial impulse that has propelled his life forward ever since.

This Little Piggy Went to the Market... and Your Innovation Can Too

Understanding the value and product-market fit of your innovation is crucial, but it's only half the work. Once you have an idea of how you can make money, the next step is to decide how to spend money to bring your innovation to market. The Innovation Institute's First Gear teams focused on answering this question as they start to put their new business ideas into motion.

It’s Always Good to Know What You’re Up Against

Knowing your competitive landscape helps you explain how your product or service is better than existing solutions or good enough to switch customers from competitors or the status quo. You need to show a variety of stakeholders how your innovation is a better approach to pain relieving, gain providing, and the best problem-solving innovation. Studying your competitors lets you know who is trying to get your customers, how your innovation is unique, and how your competitors attract their customers – price, features, market entrenchment or something you never imagined before you looked closely.

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