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What inspired you to become an entrepreneur? I have always had an innate desire to make things better. Simpler, quicker, easier. I have personal satisfaction in making improvements in any and all aspects of life. I spent much of my career in a large, multi-national corporation. While I had many opportunities to influence process and outcomes there, at times it can be a difficult and long process to make even the smallest improvement. I am happy when I am in control of my own destiny.

Tiffany currently serves as Student Program Administrator for the Big Idea Center at Pitt’s Innovation Institute. She assists in the administrative duties and logistics of Big Idea Center programs for students as well as manages all of our digital marketing efforts. Get to know her better in our Q&A!

As an “Air Force Brat” who attended eight different schools before high school, I learned at an early age to value the ability to stay connected with special friends. Early in my career, I was fortunate to have worked with many talented people. When I discovered LinkedIn and established my LinkedIn account, the first thing I did was search and connect with those special and talented people from my past. As time went on, I realized what a remarkable tool LinkedIn really is.

Jess currently serves as Student Program Coordinator for the Big Idea Center at Pitt’s Innovation Institute. She assists in the organization and execution of events for students through the Big Idea Center as well as the Innovation Living Learning Community. Get to know her better in our Q&A!

Sneha Jeevan '21 at the Randall Family Big Idea Competition (RFBIC) When I stepped into room 1044 in Benedum Hall, I didn’t know what to expect. I had just entered sophomore year studying bioengineering at the University of Pittsburgh, and I believed that my path, my purpose in life, was to pursue a career in medicine and achieve the dream of becoming a doctor that my family had set on me. Due to a schedule conflict between two classes, I switched out of Genetics and wandered into Startup Fundamentals, a choice that I had thought was a mistake at the time. I didn’t know anything about startups and being part of the world of business wasn’t my goal, so begrudgingly I sat down, opened up my notebook, and began to listen to Babs Carryer as she described the journey into the field of entrepreneurship. Over time, that “mistake” blossomed into a newfound passion in entrepreneurship and startup development.

Born into a family of entrepreneurs, I am a third-generation engineer and an entrepreneur. At the age of 3, I was expected to have formal attire. And by the age of 5, I was groomed into having proper etiquette. I started learning about the basics of entrepreneurship, walking into the office, and having weekend conversations with my grandfather. And dad always stirred my mind with interesting management and system thinking books, rather than fiction. At the age of 10, I was given books like "Winnie-the-Pooh on Management: In Which a Very Important Bear and His Friends are Introduced to a Very Important Subject" by Roger Allen. It was always made clear to me that entrepreneurship was the way in life. I did not know the exact meaning of entrepreneurship until I was 13 when I attended a camp at the Indian Institute of Management (IIM), a prestigious management institute. This camp had reiterated a lot that I had learned in childhood. However, it was an assimilation of everything, and helped me learn about concepts such as pitching, profit, loss, risk, and other basic entrepreneurship concepts. This is where I turned my first real profit with the business project we set up at the end of the camp. Following this, I participated in multiple entrepreneurship competitions at my school and was also labelled as “Entrepreneur of the Year” during my sophomore year in high school.

What inspired you to become an entrepreneur? That’s an interesting question. I don’t know if there was a moment of “inspiration.” As a kid I was always playing and pretending I had a business so there must be something about that! :-) But really, at heart, I see myself more of a problem-solver than an “entrepreneur”, comfortable with chaos and uncertainty. So, I suppose I’ve always been attracted to opportunities to jump in to uncertain situations, where the problems are somewhat wicked or undefined. In doing so, I’ve been in jobs working for someone else where I’ve had opportunities to be innovative/entrepreneurial and play a part in solving some really wicked problems; I’ve worked in and with start-ups across many industries and sectors; and I’ve taken the step to start my own businesses when I’ve seen a problem worth solving. So, while it wasn’t a moment of inspiration to become an entrepreneur, it was certainly a journey... and a mindset.

A solution is meaningless if it is not associated with a problem. Problems aren’t generic abstractions, but rather they impact specific people in specific ways. Our entrepreneurial journey begins only when we identify the “who” (whom we serve). Once we identify the people, we need to understand how we can improve their lives; that is, what benefits do they desire that they cannot economically realize today?

Books are much more than, well, books. It’s helpful to read about entrepreneurship, and there’s plenty of great material out there. Whether you read online, on the Kindle, audiobooks, or actual books, they are a guide to help get you over a few humps and bumps that you can experience throughout your entrepreneurial journey while you are actually out doing business in real life. That being said, here are my top 10 picks for entrepreneurship books that cover the good, bad, and ugly about startups: